73 Should You Run A Low Barrier To Entry Offer To Get More Customers And Clients?
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What do you do when all your competitors are running low-barrier-to-entry offers, to the point where heavy discounts become the industry norm and almost a requisite to do business? Do you jump on the bandwagon and join them - even though it means your bottom line takes a hit? Do you even NEED to offer discount promotions? How can you position your business as a high end service, thus negating the need for regular discounts and offers? In this solo episode, I take you through the concept and give you my two cents on LBEOs: * Why you need to think beyond the basics * The sales psychology behind offering discounts (or not offering them) * Why you need to know your desired outcome * And when it's appropriate (and sometimes necessary!) to roll out a low-barrier-to-entry offer.