89 Controlling The Narrative When Your Social Stock Goes Down
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The Boom Your Biz Facebook Community
What do you do when your brand is caught in the middle of a controversy?
Do you pull a disappearing act like Chanel, or face it head on like Peloton?
In this episode, I compare these two brands' handling of being thrown into the spotlight unawares, and discuss what I would have done in each of these situations.