Why you shouldn't focus on building page likes on Facebook (plus an easy hack)

I'm not sure if you've heard, but organic reach on Facebook is dead. Okay, maybe you have heard this but do you truly understand what this means?

I read a stat recently that said if you have 10,000 pages likes on Facebook, you'll typically reach only 5-10% of these people. Yep. Only 1000 of your 10,000 fans might actually see your post. 

This is the number 1 reason why I discourage businesses who are just starting out to not get sucked into the trap of running a 'page likes' campaign. Essentially, you'll be paying for people to like your page and then paying AGAIN in boosted posts for them to see your content. Talk about a waste of money. It's so easy to get caught up in the vanity metrics of Facebook - impressions, likes, etc. This is what Facebook wants and is the reason why Mark Zuckerberg is worth 44 billion! 

So what is one to do? 

Instead, head to ads manager and create an ad for engagement. Don't make this a 'salesy' piece of content, instead make it something valuable like a video, funny image or awesome blog post. 

Once people start responding and liking the post, you will see a button comes up next to their name that says 'invite'.

By clicking this, you will be inviting them to like your page. Two birds, one stone.