I'm amazed at the number of business owners who are just starting out online that come to me and are insistent that SEO is the way to go for their business. I'm not sure where they've got this idea in their heads, but I'd like to use this opportunity to clear a few things up around SEO.

You've just started a business and the first thing on your to-do list is 'get a logo'. You've gone crazy with the pinterest inspo and you've got a rough idea of what you want but you're also open to ideas. Now to find someone to design it for you! 

You know those infomercials that have those wobbling plates that apparently if you do a squat on, you’ll lose weight faster than you can say ‘fad’. Sometimes I feel like clients expect the same results for their business with digital marketing.

What should you do when someone write something negative on your businesses social media accounts?

Marketing is like getting your first job. You need experience to get the job but you need the job to get experience.

The more and more I work with startups and small businesses the clearer the parallels become. 

Hear me out. 

This may seem like a bit of a rant, but I have a point, trust me! I don't believe that when you have your own business there is such as thing as work-life balance. There. I said it. 

At what point should you consider outsourcing your online marketing? Unless you have a team of graphic designers, social media managers, web developers and PR pros, that answer is probably: now. Here's 9 signs it's time. 

I’m still amazed at how many businesses aren’t using old/current clients to get new clients. I’m not talking about some sort of loyalty program or referral program. I’m talking about just getting a great review from them on the right platforms.

This FREE video training explores how you work out if your ads are working or not. It comes down to two things: what was the objective and what do you look for in the reporting? Free cheat sheet included!

Learning how to promote the businesses you work for, without being a jerk, is an important skill for social media marketers. It has been said many times that social media is like a cocktail party. There is great potential to promote your products within social media but it must be done the right way. You wouldn’t enter a room and immediately start talking about yourself and pushing your products. You can’t enter the online world and expect everyone to be immediately fascinated with your message.

During a recent marketing consultation with a lovely woman who had recently created her own clothing line it hit me square in the face that we aren't told much about influencer collabs other than 'check the level of engagement'.