So I had this experience over Christmas. I hate hate hate heading out into the city to go Christmas shopping. You’ve got to battle the crowds, become overwhelmed and ultimately end up with presents that don’t even suit the person you’re buying for....

Feeling a little confused about what the heck the difference is between all those promotional buzzwords? Advertising, PR and Marketing all vary slightly and it's important to understand the difference, but also how they work together when you're coming up with a plan to get the word out there about your business.