When a downturn hits, the first things businesses usually cut is marketing. Rather than cutting activity all together, it's important to take this as an opportunity to pivot your marketing activities.

Think about it: for the first time we are potentially facing an environment where people are in lockdown (either enforced or voluntarily). Across the world, offices are shutting, hospitality venues are limited to the number of patrons at one time or closing altogether, public transport is like a ghost town and people are staying at home and practicing social distancing.

For us marketers, this leaves just one avenue to reach consumers: digitally.