The digital world likes to portray itself as “savvy” and is never short of acronyms for their service offerings. Descriptions like “SEO”, “SEM”, “PPC” and so on, are thrown around all the time and it can often be a confusing bunch of technical language that can be difficult to get your head around. CRO or Conversion Rate Optimisation is no exception as this lesser known term may not be one that you have heard a lot in the digital marketing space, so let us explain to you exactly what Conversion Rate Optimisation is and how it can help your business be more profitable in 2020.