#128 When Head Office is Out of Touch. Feat. our social media manager, Sarah.
In this episode, Sonya sits down with Sarah, our dynamic social media manager, to unravel a story of a tradie franchisee who transformed their business through savvy social media strategies, only to hit a bureaucratic roadblock from head office.
Sarah recounts how she crafted a vibrant and engaging online presence, leading to the client being fully booked for months and even expanding their team. However, the head office’s rigid approach soon dampened the creative spark, demanding mundane and uninspiring content that starkly contrasts with Sarah’s successful, personality-driven posts.
Sonya and Sarah dive deep into the clash between local flair and corporate conformity, highlighting the importance of authentic engagement over box-ticking. They also explore how businesses can navigate such challenges and maintain their unique voice without losing sight of brand guidelines.
Tune in to hear how Sarah’s creative solutions not only resonated with the local community but also set a benchmark for effective social media marketing. Whether you’re a business owner, marketer, or just love a good behind-the-scenes story, this episode is packed with insights and inspiration. 🌟
Don't miss out on this candid conversation that uncovers the real struggles and victories of modern social media management.
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RESOURCES & LINKS MENTIONED:
Social media services and packages: https://www.kissmarketing.com.au/overview
Marketing Audit: https://www.linchpindigital.com.au/free-marketing-audit